Luiggi Sarrias Martí
He was born in Barcelona in 1973. Since he was a child he became interested in the world of sales and marketing, and even thought he might have preferred philology, he thought that since he liked to write, it would be better to earn money doing so: he studied Advertising and Public Relations at the University of Navarra.
His interest was focused on direct marketing and, back in Barcelona, he worked at Ogilvy & Mather Direct and Lorente Estrategias de Venta. Two years later he accepted the challenge to open an office in Madrid of MarketingCom agency.
In 2010 he wrote "El primer libro de dayketing” He has won several awards for creativity in direct marketing and has been a judge several times national award for creativity.
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