Luiggi Sarrias Martí
Luiggi Sarrias Marti was born in Barcelona on 21 November 1973. That day the agreements were signed for the installation of the Ford factory in Almufases and tanks filled the streets of Athens to avoid the turmoil of recent days.
Since childhood he became interested in the world of sales and marketing, mostly because it was that "saw at home, and perhaps even during his youth would have preferred philology, which he thought he liked to write, earn money doing better that's why he studied Advertising and Public Relations at the University of Navarra.
His interest was focused on direct marketing and work back in Barcelona at Ogilvy & Mather Direct and Lorente Estrategias de Venta, the latter company and the position of creative director. He were 24 years. Two years later he accepted the challenge to open an office in Madrid of MarketingCom agency and subsequently would also chief creative office in Valencia.
In 2002 decided to return to Barcelona and found Beone Comunicación, a marketing agency aimed at providing services to small and medium enterprises. Beone growing and currently have worked for clients such as Siemens, Danone, Planeta, Euron Telecom, Liceu, etc..
In 2006 created and developed the concept dayketing (word nonexistent at the time, which today has more than 2,000 entries in Google) and Dayone Dayketing founded the first company worldwide specializing in select days with commercial purposes.
In early 2010 he writes "El primer libro de dayketing. It is also an Associate Professor at the University of Navarra and lectured at various Associations. He has won several awards for creativity in direct marketing and has been a judge several times national award for creativity.